Turkey and ‘Turks’ in Postwar Armenia: Anxieties, Meanings, and Politics After the 2020 Karabakh War – Hrag Papazian

Distant Neighbour

Geography scholars have established that there is often a correlation between people’s physical movement and their sense of space (e.g. Casey, Citation1993; Feldhaus, Citation2003; Stein, Citation1977). The importance of the mere idea of such a movement’s possibility has been noted as a factor that generates spatial or regional awareness. As Casey (Citation1993) described this dynamic: ‘I take myself to be here in this house or block or neighbourhood, in this state or nation, whenever I am convinced that … I can in principle move (in person or by proxy) to any part of this region, however far-flung this part might be’ (p. 53). The impermeability of the Turkish-Armenian border had pushed Turkey out of Armenians’ sense of the ‘here’ despite the physical proximity of the countries. The fact that the limited trade and mobility have occurred only by circumventing the border through Georgia, not by crossing it, has increased the perception of the border as a barrier rather than a port of entry. Although there have been direct flights between Yerevan and Istanbul for most of the last two decades, flying entails merely moving ‘through a tube of ignorance between two points on the Earth’s surface,’ as Gould and White eloquently put it (Citation1986, p. 83), offering no spatial experience of movement on the ground and preventing travellers’ cognitive region-making potentialities. Flying entails moving to, whereas regions are brought into being in people’s minds through moving across them (Feldhaus, Citation2003, p. 211).

As a result of this long-term separation, Turkey was merely a distant neighbour in the geographical imagination of residents of Armenia until the war in September 2020. It was not a constitutive element of their region, understood as a ‘concatenation of places that, taken together, constitutes a common and continuous here for the person who lives in or traverses them’ (Casey, Citation1993, p. 53). Being a disconnected place (see Feldhaus, Citation2003), it was almost absent from their regional awareness. Lacking the political, economic, cultural, and administrative practices and discourses necessary for the social construction of regions (see Paasi, Citation2001, p. 16), and not being ‘active[ly] gather[ed]’ through direct bodily movement and interaction, the two countries have barely gone through a process of ‘regioning’ in the mental maps of Armenians (see Casey, Citation1993, p. 74). The closed border led to not just alienated borderlands (see Martinez, Citation1994), but alienated countries and societies in general. What was beyond the border was at most imagined as a lost homeland by many Armenians whose ancestors fled the 1915–1923 genocide committed by the Young Turks’ Ottoman government (see Leupold, Citation2020, pp. 155-7), instead of being experienced as a neighbouring and tangible nation-state. As AramFootnote¹, a historian in his mid-forties, told me:

In addition to and following this geographical-imaginative detachment, Turkey was somehow withdrawn from the average Armenian’s geopolitical awareness as well. It was barely perceived as part of the immediate geopolitical web in which Armenia was situated and was not expected to have any direct engagement with the country. This was not only due to the lack of official relations between the two states. In Armenian popular geopolitics (see Ó Tuathail, Citation1999), or Armenians’ geopolitical vision of order (see Dijkink, Citation1996, pp. 15-6), there has been a general assumption that Turkey would never be allowed to ‘enter the region.’ ‘We always thought that Turkey’s membership in NATO would keep it away from our region where Russia is the primary actor,’ explained Naira, a candidate in the June 2021 parliamentary elections, clearly putting Turkey outside ‘our region.’ Hakob, a journalist who often writes and speaks about Armenian-Turkish relations and their history, concurred. He had never thought that Turkey posed a direct threat to Armenia(ns) as long as Russian forces were militarily present in the country. ‘Not because the Russians would defend us from Turkish aggression, but because the Turks have some limits and boundaries in their relations with the Russians and they would never cross those red lines. They would always remain behind the river Arax’—he clarified his point using spatial-geographical imagery that placed Turkey outside certain lines marking the imagined geopolitical region to which Armenia belonged.

Historical Enemy

Despite being ‘distant’ neighbours, despite being relegated to the periphery of average Armenians’ geo-awareness—a term I use to refer to both geographical and geopolitical awareness—Turkey and Turks have had a prominent place in Armenian historical awareness. They were not absent from public discourse or popular imagination before the war, but perceptions of them were primarily limited to the realm of historical memories connected with the genocide in the early twentieth century. Through stories of surviving-victim family members, as well as through media and history education in schools (see Akpınar et al., Citation2019; Dudwick, Citation1994, pp. 65-9; Fırat et al., Citation2017; Kharatyan-Araqelyan, Citation2010; Zolyan & Zakaryan, Citation2008), memories of the genocide have been maintained and a negative image of Turks has been reproduced.

The pre-war perception of Turkey and Turks—even if ‘mythical’ in the words of the historian quoted above—was thus already negative and antagonistic. This has been confirmed in opinion surveys (ACNIS, Citation2005; CISR, Citation2018; CRRC-Armenia, Citation2015), ethnographic research (Kharatyan-Araqelyan, Citation2010), and my interviews. Being almost outside Armenians’ geo-awareness, Turkey and Turks constituted more of a symbolic Other rather than an actual imminent threat. A 2017 study described the pre-war situation as follows: ‘[T]here are no current immediate security threats, no reasonable expectations of hostilities between the two states, much less between dispersed peoples … Instead, it is the public memory of 1915 … that most deeply informs [Armenian-Turkish] inter-personal, inter-communal, and inter-state relations’ (Seferian, Citation2017, p. 4).

‘Realising Where We Are’

I argue that the 2020 war has returned Turkey not only to the region (see Soylu, Citation2020) but also to the regional awareness of Armenians. It has shifted not only the geography of the South Caucasus, as Stronski (Citation2021) asserts, but also the geographical and geopolitical imaginations of Armenians. After decades without movement across the Turkish-Armenian border, the movement of Turkish armaments, F-16 jets, and military advisors and personnel to the de facto Armenian border in Karabakh made both Turkey and the shifting region ‘imaginatively visible’ for Armenians (see Feldhaus, Citation2003, p. 38). Turkey suddenly became real and tangible for them, revolutionising its previous ‘mythical’ perception and returning to their regional awareness.

Having cognitively distanced Turkey and left it outside of their geo-awareness, many Armenians had not expected it to intervene in the military confrontation with Azerbaijan. Experts of Turkey are an exception in this regard. One such expert, an opposition MP from the ‘Armenia’ faction, explained why he was not surprised when Turkey joined the hostilities: ‘I wake up every morning and monitor the Turkish newspapers, Turkish politicians’ Twitter accounts, etc.’ Most others, however, including politicians and political analysts, admitted that they had not considered Turkey to be a real threat and had not expected its involvement in the conflict to be as serious as it was. Even an MP from the ruling party admitted being ‘shocked’ by Turkey’s direct participation in the war, even though she had read the government’s National Security Strategy published in July 2020, which found ‘Turkey’s readiness for covert or overt intervention in the case of Azerbaijani-initiated military actions [to be] particularly problematic’ (Republic of Armenia, Citation2020, p. 6). Two months before the beginning of hostilities, the leader of the ruling parliamentary faction, Lilit Makunts, had also confidently denied the possibility of Turkey joining Azerbaijan in a military intervention, even when news about intensified contacts between the two countries’ military leaderships were circulating in the media (Armenpress, Citation2020a). In a February 2022 interview, another MP from the ruling party admitted that the Armenian leadership had misevaluated the risks and prepared the country for war only against Azerbaijan rather than multiple parties, hinting obviously at Turkey as well (1in TV, Citation2022).

But the war-engendered shifts in Armenians’ regional awareness go even further than the ‘return’ or ‘rediscovery’ of Turkey. Karine, a writer in her early sixties, reflected on the war’s effects: ‘Syria has always been so close to us, but we somehow felt that we were closer to Europe … Maybe because back in Soviet times Europe was “our neighbour” really … Only now [after the war] we are realising where we are.’ The where of post-war Armenia has begun to be imagined, as Karine’s comments suggest, in relation to Turkey and the broader region of the Middle East. Like foreign analysts noting increasing geopolitical and economic connections between the Caucasus and the Middle East (e.g. Stronski, Citation2021), Armenian experts have started constructing a narrative about the ‘Middle-Easternisation of our region’ (Safrastyan, Citation2021; see also Hovyan, Citation2020). In a lecture to an audience of Armenians in Burbank, California, in November 2021, I watched a young expert on Turkey from Yerevan and a former advisor to the President of Armenia, saying: ‘Turkey’s entry into the region through the war and its transport of Middle Eastern mercenaries to fight against Armenians attest to the fact that our region is becoming part of the Middle East.’

Return of the ‘Haunting Spectrum’

A significant manifestation of the increase in feelings of vulnerability and anxiety was the resurfacing of discourse on the genocide. This resurrection of the ‘haunting spectrum’ was visible both in Armenia and in the diaspora (see Adjemian & Davidian, Citation2021). From the beginning of the hostilities, parallels were drawn by state officials. Prime Minister Pashinyan tweeted that ‘Turkey returned to the South Caucasus […] to continue the Armenian Genocide’ (Pashinyan, Citation2020), and President Armen Sargsyan warned about the return of ‘the ghost of the Ottoman Empire that 105 years ago masterminded the Armenian Genocide’ (Armenpress, Citation2020b). This was surely more than a matter of state propaganda, as it was accompanied by countless such comparisons being made in Armenian traditional and social media.

Common themes included the portrayal of the Turkish ‘Bayraktar’ Unmanned Aerial Vehicle as the modern version of the infamous Ottoman yataghan swords, remembered for being used during the genocide (e.g. Fifth TV, Citation2021). Pictures of the Armenian exodus from Nagorno-Karabakh were juxtaposed with pictures of 1915 deportations of Armenians from Ottoman towns (e.g. Figure 1), and comparisons were made between the beheadings of Armenian civilians and prisoners of war in 2020 (see Roth, Citation2020) and those of the victims of the genocide (see Ghaletchyan, Citation2021). The dates ‘1915’ and ‘2020’ started to frequently appear next to each other. Even the symbolism of 24 April, the day on which Armenians commemorate the genocide, was expanded to include those who perished during the 2020 war. A homemade leaflet during the electoral campaign period for the June 2021 snap elections read: ‘From now on, on April 24 and always, I elect my countless martyrs and [our] sons that were sent to the gallows before our eyes’ (see Figure 2). When I asked Mariam, a 37-year-old saleswoman, whether their family had any victims during the 1915 genocide, she said, ‘No, but we had martyrs during this war’, indicating a cognitive linkage between the two events.

A similar reactivation of genocide memories occurred during 1988–1990 when pogroms were carried out against ethnic Armenians in Azerbaijan in response to the growing Karabakh Movement in Armenia and Nagorno-Karabakh (Marutyan, Citation2009). But Turkey was not involved back then. The genocide discourse during the 2020 war was more straightforwardly linked to Turkey and Turks as the historical and contemporary perpetrators, establishing a direct continuity through an ‘optical illusion between contemporaneity and its other’ (Das, Citation1995, p. 121). My interlocutors did not necessarily think that Turkey’s political aim during the 2020 war was ‘to continue the Armenian Genocide’ as the Prime Minister had claimed in his tweet. A few were even openly critical of such interpretations and described them as a ‘national obsession with the genocidal past.’ But several did evaluate the war as ‘genocidal’, as a ‘small scale genocide’ or a ‘generational genocide’ which took the lives of thousands of young Armenian men. Others did not rule out the possibility of future genocidal acts by Turkey, citing Turkish officials’ denial of the 1915 genocide and sustained anti-Armenian discourse, as well as President Erdogan’s praise of Enver Pasha, one of the top Ottoman officials responsible for the 1915 genocide, during the 2020 Baku victory parade (see Cheterian, Citation2020). ‘This war showed us once again that Armenians’ existence is at risk in our region’, argued Sipan, a 30-year-old university lecturer.

‘Turkey’s Plans’

My interlocutors speculated on the ‘returning’ neighbour’s possible plans. These ranged from wiping the Armenian state off the map, as alluded to by the prime minister in his remarks quoted in the introduction, to Turkey’s ambitions to pull Armenia under its political and economic influence. Many among the people I interviewed and those making comments in the Armenian media spoke of the risk of losing Armenian statehood. Ruben, who had also been an assistant to the former president Armen Sargsyan, thought that ‘Armenia is the only state in the world that has two neighbours willing to eradicate it.’ Gegham, a young Turkey expert, shared this feeling of threat from what he called the ‘Turkish-Azerbaijani tandem’. He thought that Turkey perceived Armenia as a factor hindering its geopolitical expansion towards the east. ‘Unfortunately, Armenian sovereignty is in direct contradiction with Turkey’s regional plans’, he observed.

Several of my interlocutors believed that Turkey is implementing a pan-Turkic project to expand its geopolitical influence towards the other Turkic-speaking states in Eurasia and that it perceives Armenia as a bone in its throat. They pointed to the fact that Turkey and Azerbaijan waged the 2020 war under their ‘one nation, two states’ slogan (see Daily Sabah, Citation202Citation0) and mentioned the Azerbaijani presidents’ statements making territorial claims over the southern Armenian region of Syunik (see Kucera, Citation2021), which aim, they believed, to establish a land link between the two countries. Karine, the writer, watched the victory parade of Azerbaijani and Turkish forces in Baku on YouTube. She said it was revelatory for her as it helped her ‘understand that the project of pan-Turkism is real.’

Yet others thought that Turkey would not physically dismantle Armenia, since it also needs it as part of a buffer zone between itself and Russia, but will instead continue to exert pressure to turn Armenia into a ‘vassal state.’ Armenia would then neither impede Turkey’s eastward economic and geopolitical expansion nor serve as a foothold for third parties against it. Turkey would also demand concessions from Armenia, they thought, such as asking to drop demands of genocide recognition. Only two of my twenty interlocutors said that they did not perceive Turkey as a threat, arguing that it had already achieved its aims with the war. A third interviewee, a candidate in the June 2021 elections usually speaking in favour of normalisation of relations with Turkey, first recounted the geopolitical reasons why she believed Turkey would not or could not eradicate Armenia physically, but then added, ‘[I might be] consoling myself with these thoughts because I would have to pack my bags [and escape] otherwise.’

The majority thought that Turkey’s involvement in the war signalled the beginning rather than the end of its return, and that ‘the 2020 war will not be the last time we encounter that threat’, as one prominent political analyst put it. When I asked Ruben whether he really thought the ‘Turkish-Azerbaijani tandem’, as he referred to it, threatened Armenia’s existence altogether, he smiled and replied: ‘There’s a Jewish saying: “When someone tells you about their intention to kill you, take them seriously.”’

Semantic Complexities, Reinforced Meanings

In Armenia, the ethnonym ‘Turk’—with the ‘u’ pronounced as an ‘oo’ in ‘loop’—is typically used to refer to the ethnic Turks in the Republic of Turkey as well as to the people of Azerbaijan—at least the Turkic-speaking amongst them (Abrahamian, Citation2006, p. 251). In the Soviet era, according to my interlocutors who remembered them, the term referred to the Turkic-speaking Muslim residents of Soviet Armenia—those who would later become Azerbaijani citizens. Most of my interviewees used the term ‘Turk’ this way. When asked to clarify, some genuinely thought that Azerbaijani and Turkish people are ‘the same Turks’ and mobilised primordialist arguments in support of their thesis. Others believed that Azerbaijanis are religiously and historically distinct from Turks of Turkey, but still consistently used ‘Turk’ when referring to them. As several of my interlocutors observed, this emic conflation became reified during the recent war that Turkey and Azerbaijan unleashed as ‘one nation, two states.’

In certain contexts the term’s meaning can even partly detach itself from its ethnic signification, becoming abstracted to simply mean ‘the enemy.’ ‘The term “Turk” has a much broader semantic range in Armenian, one that goes way beyond the ethnie’, Aram the historian maintained. Echoing Aram’s argument, Yervand, a former diplomat, explained further: ‘The “Turk” has a much larger meaning among us. It has even become a synonym for “enemy” to the extent that I’ve heard, for instance, [statements like] “the Russian is the Turk of the Pole” or “The Russian is more Turk than the Turk.”’ This dimension of the term’s semiotic complexity appeared frequently in my conversations. Several people remembered learning the term with this connotation in early childhood. Some told stories about their parents scolding them when fighting with their siblings by saying, ‘You aren’t Turks to treat each other like this, are you?!’ I spoke with Vahram about this, a member of an opposition movement that self-identifies as ‘national-socialist.’ I asked whether in his opinion the consistent use of the word ‘Turk’ as a derogatory label in internal politics (to be discussed below) would not result in the spread of anti-Turkish racism. He disagreed and argued: ‘You’re giving that word too much of an ethnic meaning, whereas I’m giving it an existential connotation—we define “Turk” to mean anything that poses an existential threat to us.’

This Turk-as-enemy or Turk-as-threat conceptual pairing is not just the result of memories of the genocide or an outgrowth of the related concept of the ‘historical enemy.’ It has been consistently maintained and reified in recent and current times as well, at least since the first Nagorno-Karabakh war and, importantly, during the 2020 war. Gegham argued: ‘People simply see the videos of how their co-villager is being beheaded during the war and think, “Man, they’re beheading him! Man, they are Turks, it’s true [that] they’re Turks”, suggesting how stereotypes get reinforced through novel instances of violence conforming to them. Norms, socioculturally constructed collective expectations for the behaviour of actors with a defined identity (see Katzenstein, Citation1996a, p. 5), are known to solidify through iteration (see Kower & Legro, Citation1996, p. 472). Several others whom I spoke with also agreed that the image of the ‘Turk’ as ‘the one who can injure [the Armenian]’ has been reaffirmed during the latest war. As one of my interlocutors maintained, this happened through a ‘subconscious reaction’ to the war during which, as another said, ‘our society saw its children being massacred with none other than Turkish Bayraktars [UAVs]’.

A related impact of the war is that this perception of the Turk as the inimical other is now much more thought of as a ‘necessary defensive mechanism’ in times of increased vulnerability. After Armen Grigoryan, Secretary of the Security Council of Armenia, was reluctant to describe Turkey as an ‘enemy state’ during a televised interview in March 2021 (News am, Citation2021a), and Prime Minister Pashinyan spoke of the need to ‘manage’ the Turkish-Armenian enmity (Armenpress, Citation2021), the ‘The Turk is my enemy’ campaign was initiated as a reaction by nationalist hardliners in the opposition. The sentence frequently appeared on protest banners and on profile pictures of Facebook users such as the woman about whom Pashinyan spoke during the press conference cited in the introduction (see Figures 3 and 4). Habet feared that the authorities’ post-war discourse on possible normalisation of relations with Turkey and their calls for ‘managing enmity’ could result in society’s ‘lowering the guard vis-à-vis the increased Turkish threat.’

Turks Everywhere?

In addition to reinvigorating the inimical perception, the war has also turned the Turk into a ubiquitous threat in the imagination of many in Armenia—even though the number of Turks residing in the country is truly negligible.Footnote⁴ This suggests a somehow paranoic state in the immediate post-war period of increased vulnerability and anxiety, evident in random interactions in public. As had happened to me at the conference, my colleague and her friends, all of them diasporic Armenians, were suspected of being ‘Turks’ when they were visiting Metsamor, home to a nuclear power plant, in February 2022. A local questioned them, asking for proof of identity. The informal interrogator was not satisfied, even when it was clear that they could speak Armenian. ‘They [Turks/Azerbaijanis] have been learning Armenian too, that’s how they infiltrated us and won the war,’ he told them. Perhaps he had heard the rumours about ‘the city being full of Turks’ that were circulating in Yerevan soon after the end of the war. Mariam, the saleswoman, believed these rumours because one of her relatives had heard two people ‘speaking in Turkish’. ‘Maybe they are not that many,’ she said, ‘but they have come for sure. And they’re frightening because they’re apt to do anything … See the horrors they committed during the war?’ Karine, the writer, told me that she thinks that Turks have probably infiltrated the Armenian state apparatus and even Facebook using Armenian names. The arrival of Russian citizens after economic sanctions were placed on Russia in the context of the war on Ukraine triggered a new wave of rumours about ‘Turks arriving disguised as Russians.’

These fears were also stoked by members of the political opposition who blamed the government for ‘opening the country for Turkey and Turks.’ In September 2021, for instance, three Iranian tourists were taken to a police station in central Yerevan after opposition activists had ‘caught’ them as ‘Turks’ and ‘spies of Azerbaijan’ because a Turkish flag was sewn on the pants of one of them (See Hayeli Am, Citation2021a; Iravaban, Citation2021; News am, Citation2021b). Two months later, an opposition TV channel ‘alerted’ the public to the presence of ‘Turk-Azerbaijanis conducting interviews with Azerbaijanis in the hearth of Yerevan’. They even contacted the Foreign Ministry to question how a Turkish journalist was allowed in Yerevan (Armenian Second TV Channel, Citation2021). In February 2022, war veterans blocked the roads from Yerevan’s Zvartnots International Airport to the city centre at the time of arrival of the recently re-established flight from Istanbul. They intended, they said, to prevent Turks from entering the country (News am, Citation2022). A recently proposed legislation aiming to make Armenian citizenship acquisition easier for foreign investors was portrayed as a bill intending to pave the way for ‘the Turks to be able to become citizens of the Republic of Armenia’ (Panorama.am, Citation2022).

‘Internal Turks’

In addition to ‘real Turks’ being expected, feared, searched for, and ‘discovered’, there has also been a widespread witch-hunt of ‘internal Turks’ after the defeat in the war. In fact, not all statements and media coverage mentioning ‘Turks in Armenia’ are about actual Turks. Many are about Armenians, usually political figures, who are labelled as ‘Turks’ (e.g. Hayeli Am, Citation2021b; Manukyan, Citation2021). Far from being completely novel (Abrahamian, Citation2006; Adriaans, Citation2017), this phenomenon has arguably reached unprecedented levels in the post-defeat period.

The aftermath of the war in the Fall of 2020 led to a political crisis in the country. On the night the ceasefire agreement was signed, demonstrators stormed the parliament, the government building, and Prime Minister’s residence, while parliamentary speaker Ararat Mirzoyan was heavily beaten by a mob (Cookman, Citation2020). Then waves of demonstrations paralysed central parts of Yerevan for weeks. The concepts of the ‘Turk’ and ‘Turkish threats’ were instrumentalised in this internal political struggle, not just by blaming the authorities for ‘opening the country for the Turks’ as described above, but also by presenting them as Turkey’s agents, as Turkey sympathisers, or simply as ‘Turks’. ‘Turk Nikol’—referring to the prime minister—became a common expression read on social media and heard at rallies organised by the opposition Homeland Salvation Movement. The movement’s main slogan soon changed from ‘Armenia without Nikol’ to ‘Armenia without Turk[s]’, which was chanted by large numbers of protestors in the streets of Yerevan (Newspress am, Citation2021). Parliamentarians from the ruling party were ‘visited’ by groups of activists who shouted ‘Turk! Turk!’ outside their residences (Sukiasyan, Citation2022). Protesters in the south of the country greeted PM Pashinyan chanting the same label (Citation168.am, Citation202Citation1).

Mounting pressure from different political actors and factions within the state, including the military, led to the resignation of Pashinyan on 25 April and a call for snap parliamentary elections scheduled for 20 June 2021. Some opposition parties pointedly associated Pashinyan with Turkey and Azerbaijan during their electoral campaigns. ‘Participate in the elections, lest Ibrahim wins’, proclaimed a large black banner on central Mashtots Avenue in May 2021. Ibrahim, a Muslim name also used in Turkey, was used to refer to the Turks of whom Pashinyan was portrayed to be a puppet. The campaign video ad of the ‘I Have Honour Alliance’, now represented in the parliament, portrayed Pashinyan as a devil who cooperated with Turkey and Azerbaijan and gave away Nagorno-Karabakh (see Figure 5). After Pashinyan retained his seat as Prime Minister, receiving about 54 per cent of votes—significantly lower than the 70 per cent his alliance had got in December 2018—his victory was labelled by some as ‘the victory of the Turks.’

When I asked opposition activists and politicians to explain their usage of the label ‘Turk’ against the authorities, they usually had recourse to the Turk-enemy conceptual pairing examined above, maintaining that the actions of the authorities were, whether purposefully or not, directed against Armenia’s interests and serving the Turkish and Azerbaijani agendas. ‘We think that there is the Turk and there is the internal Turk. These two serve an identical function: acting against our state,’ explained a member of the ‘I Have Honour’ opposition faction in parliament. A parliamentarian from the other opposition bloc, ‘Armenia’, told me that ‘it’s just a political assessment. It’s because we are convinced that they are doing exactly what the Turk would do. What Erdogan or Aliyev would do. That much damage, that much harm, only the Turk could do.’ ‘The Turk is the enemy that cooperates with the Turk’, argued Gegham, the Turkey expert, in a convoluted sentence in which the first ‘Turk’ referred to the ‘internal’ whereas the second to the ‘real’ Turk.

Of course, the usage of the label ‘Turk’ in political discourse entails more than just an innocent ‘political assessment’ of the authorities and their actions. Beyond being applied in the sense of ‘injurer’, ‘threat’, or ‘enemy’, beyond being a mere manifestation of some people’s probably genuine conviction that ‘the authorities serve Turkey’s interests,’ the label ‘Turk’ is also—perhaps chiefly—advertently instrumentalised and strategically used for political purposes. Narek, often using the word ‘Nikol-Turks’ when speaking about Pashinyan’s supporters, admitted plainly that the term is ‘very aggressive propaganda against the Nikol supporters.’ He argued that ‘[arousing] irrational feelings is essential in times of mobilisation’, and that ‘anti-Turkishness is a mechanism for mobilisation [against the authorities].’ Habet, who identifies as a ‘political technologist’ (see Wilson, Citation2005), tellingly explained that the label ‘Turk’ was not such a powerful weapon until the war, since it used to have only historical connotations back then.

The war, and its effect on the increase of vulnerability and fear from Turkey and Turks, have thus clearly valorised the label of ‘Turk’ in internal politics. The circulation of the label, in turn, would only further exacerbate those anxieties and contribute to the (re)construction and stiffening of the traditional stereotypical image and connotations of the ‘Turk’ in Armenia. In this vicious circle, an ‘activation’ of the Armenian-Turkish symbolic boundary (see Tilly, Citation2004, p. 223) is underway, arguably jeopardising earlier attempts at informal normalisation between the two societies (see Hill, Kirişçi & Moffatt, Citation2015).